Getting Creative with Transcreation
What it is and why you need it
Japanese Copywriting
Localization that tells the whole story
Getting Started with Machine Translation
Tailoring MT to work with your content
Marketing communications
Five reasons why it’s going digital
Japanese-English Localization
Grasping native concepts to accurately depict target concepts
Inbound Tourism in Japan: Choose Your Words Carefully
Language choice from an economic perspective
Matching Media to the Message in Corporate Japan
Companies in Japan are discovering the benefits of video for internal corporate communications
Understanding China: A Localization Perspective
Getting your head around a diverse and massive market
Designing Bilingual Marketing Materials
Creating polished and effective foreign-language versions of ads, brochures and other marketing materials
Translation Database Tools vs. Machine Translation
Two distinct tools in the translator’s toolbox
Text Design
Six steps to fine tune your copy
What is Good Copywriting?
Four principles to follow for writing with clarity and elegance
Lost in Translation
Translation is a good deal more difficult than it seems at first glance
Translation Value
The quality of translations can be judged according to two criteria: accuracy and readability