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Inbound & Outbound Marketing

Helping you to bridge the gap between Japan and the world

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Inbound & Outbound Marketing

As a global hub and market leader in industries spanning electronics, pharmaceuticals, and manufacturing, Japan is globally renowned for not only its position as the world’s third-largest economy but also its widespread cultural influence and wealthy population. Due to language, cultural differences, and discerning travel needs, Japanese tourists can be hard to reach.

If you want to reach a Japanese audience, you need to speak their language. This is where we can help. Our bilingual team of communication strategy specialists and Japanese copywriters develop promotional materials that connect to and attract Japanese visitors. As media consultants, we strive to identify the best possible channels and strategies that will maximize the impact of your message and campaign.

As a creative agency based in Japan, we have extensive experience in the hospitality and travel service industries, covering both outbound and inbound tourism for travelers from around the world. This means we understand the unique needs of Japanese tourists, but also specialize in localizing content for audiences throughout the Asia-Pacific region. We have over 15 years of experience creating inbound marketing materials in Korean, Chinese, Thai, Malay and Vietnamese, and are equally at home with online or offline engagement campaigns.

From full website development and localization to creative content production and social media management, Modis Design offers a full range of services that help bridge the gap between Japan and the rest of the world.

Our tourism and destination marketing services include:

  • Copywriting and content development: marketing materials, articles, blog posts and more written from online or in-person interviews and/or onsite or desk research in English or Japanese
  • Video marketing: end-to-end video production services tailored to audiences in Japan and throughout Asia as needed
  • Website development: from concept to build, we offer modern, multilingual websites with SEO-friendly content that speaks to your target audience
  • Social media management: SNS strategy, content development and management to increase visibility, generate interest and engage your audience
  • Print design: professionally designed print media, from guide maps and brochures to magazines
  • Translation, transcreation and localization: our network of linguists help you cross the cultural divide with translation, transcreation and localization services in Japanese, Korean, Chinese, Thai, Malay, Vietnamese, Indonesian and more
  • Professional photography: Japan-based photographers for a range of photoshoots, such as hotel and commercial properties, promotional events and editorial applications
  • Consultation for Japanese inbound tourism: specialized consultation services for Japanese locations that market to international visitors to Japan

Our services cover a wide range of marketing applications, such as:

  • Multilingual websites: clean, mobile-first multilingual web design for an online experience with a clear call-to-action
  • Promotional videos: short, engaging videos with emotional depth that communicate the excitement and wonder of travel
  • Brochures and city guides: from concept and planning to print, world-class productions by seasoned copywriters and experienced graphic designers
  • Digital and audio guides: whether it’s localizing digital content and narration or developing a web application from scratch, we have over 10 years’ experience in creating content for interactive guides
  • Articles and blog posts: tell your story artfully with an expansive editorial team offering world-class English and Japanese copywriting and photography

Whether it be digital or print, our broad network of inbound and outbound marketing specialists can help you reach diverse audiences. We have over 15 years supporting the hospitality and travel service industries as a bilingual creative design agency in Japan. Find out more about our range of tourism and destination marketing services by contacting us at Modis Design today.

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