Developing short, simple and memorable messages is what we do. This doesn’t mean just taglines – it’s the larger story that needs to compel and persuade the right people. We make sure your customers, partners or employees understand why your message matters.
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Latest Articles

Getting Started with Machine Translation
Tailoring MT to work with your content
By Karin Seino
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Japanese-English Localization
Grasping native concepts to accurately depict target concepts
By Caleb DeMarais
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Inbound Tourism in Japan: Choose Your Words Carefully
Language choice from an economic perspective
By Keiko Hosoya
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Matching Media to the Message in Corporate Japan
Companies in Japan are discovering the benefits of video for internal corporate communications
By Keiko Hosoya
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Understanding China: A Localization Perspective
Getting your head around a diverse and massive market
By Caleb DeMarais
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Designing Bilingual Marketing Materials
Creating polished and effective foreign-language versions of ads, brochures and other marketing materials
By Modis Design
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Translation Database Tools vs. Machine Translation
Two distinct tools in the translator’s toolbox
By Modis Design
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What is Good Copywriting?
Four principles to follow for writing with clarity and elegance
By Modis Design
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Lost in Translation
Translation is a good deal more difficult than it seems at first glance
By Modis Design
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Translation Value
The quality of translations can be judged according to two criteria: accuracy and readability
By Modis Design
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