We specialize in Japanese and English internal branding and communications, and have a proven track record with strategic communications for many household-name companies from Japan and overseas. We understand that success depends on the right communication strategy—one that tells a story while building on enduring frameworks and achievements.
Latest Articles
Japanese-English Localization
Grasping native concepts to accurately depict target concepts
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Inbound Tourism in Japan: Choose Your Words Carefully
Language choice from an economic perspective
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Matching Media to the Message in Corporate Japan
Companies in Japan are discovering the benefits of video for internal corporate communications
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Understanding China: A Localization Perspective
Getting your head around a diverse and massive market
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Designing Bilingual Marketing Materials
Creating polished and effective foreign-language versions of ads, brochures and other marketing materials
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Translation Database Tools vs. Machine Translation
Two distinct tools in the translator’s toolbox
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What is Good Copywriting?
Four principles to follow for writing with clarity and elegance
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Lost in Translation
Translation is a good deal more difficult than it seems at first glance
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Translation Value
The quality of translations can be judged according to two criteria: accuracy and readability
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