Blog

Getting Creative with Transcreation

What it is and why you need it

Localization that tells the whole story

Tailoring MT to work with your content

Five reasons why it’s going digital

Grasping native concepts to accurately depict target concepts

Language choice from an economic perspective

Companies in Japan are discovering the benefits of video for internal corporate communications

Getting your head around a diverse and massive market

Creating polished and effective foreign-language versions of ads, brochures and other marketing materials

Two distinct tools in the translator’s toolbox

Six steps to fine tune your copy

Four principles to follow for writing with clarity and elegance

Translation is a good deal more difficult than it seems at first glance

The quality of translations can be judged according to two criteria: accuracy and readability